Orei

Project

Overview

OREI is a contemporary fashion label blending Eastern precision with Western modernism. Rooted in minimalism and sculptural form, the brand crafts elevated ready-to-wear pieces that speak through shape, silence, and contrast. Each collection is a study in restraint — where geometry, emotion, and fabric coalesce into wearable art.

Approach

We began by immersing ourselves in OREI’s design philosophy, which draws inspiration from Japanese minimalism, Bauhaus geometry, and high-fashion editorial photography. The goal was to translate this abstract vision into a refined brand identity that felt both quiet and powerful. We crafted a custom logotype with subtle geometric tension, established a stark and spacious visual language built around red and white contrasts, and defined a design system that emphasized balance, negative space, and sculptural form.